Edutainment (a blend of education and entertainment) is widely recognized as an effective tool for message delivery.

One of the means I am proud to have developed is the Peak Graph, which measures the intensity of the experience and the degree of message embedding during the screening.

To optimally convey the messages to the viewers, I must keep them alert through "refreshing shocks."

For instance, humor, water spray, wind, scent, or a sudden movement in the seats. Elements that "break" the routine of the film and allow the brain to refresh, only to immediately return afterward and inject additional valuable content.

 

​

​

​

​

​

​

I plan the Peak Graph in advance before production starts and test it with viewers after its execution. In a project intended for the whole family, like an oceanarium, we decided that 60% of the time would be dedicated to fun moments, and only 40% of the time (8 minutes) would drip-feed information.

It's crucial that this blending spreads throughout the entire show, so no segment (of any type) ever exceeds a few minutes. I attribute much of my success to this technique.

​