Audience Dictates the Plot (1989)

At the Zionist College in Rishon LeZion, I installed two buttons on each seat: red and green. During the multisensory show, two young people debated among themselves, occasionally asking for the audience's help to decide the argument.

They discussed issues relevant to youth. As debates heated up, the audience was given the right to decide the outcome using the seat-mounted buttons, choosing one of the arguments. Based on the majority's decision, the display moved to the next point of contention.

To my knowledge, this was the first time a cinematic experience allowed viewers to interact with the plot directly as part of a large group. The voting data were collected, and the computer generated a report on youth sentiment.

The debates that unfolded on the screen continued to resonate with the viewers even after the screening ended.

This was the ultimate proof of the display's effectiveness, stimulating youth to discuss issues using reasoned arguments they heard from both sides. Surveys I conducted among audiences found that interactivity always received the highest marks in the experience components.

Measuring the Film's Impact on Viewer Attitudes The culmination of interactive element utilization was in the "Life-Changing Experiences," where we assess the attitudes of millions of teenagers worldwide on risk areas. We also evaluate their willingness to change risky behaviors. In 2018, I was awarded the gold medal by the World Organization for Youth Risk Prevention. The award was given to my unique interactive method of collecting and measuring data from a large group of cinema audience.